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Humans are captivated by stories

Our approach to a client brief is to ask: what’s the big story? We look for a central idea, theme or visual context that we can use as the ‘hook’. This is designed to draw a viewer into your story and focus on what’s most captivating about it. This hook leaves an impression that will stay with them, so that they remember your project, your mission or your organisation.

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This ‘hook’-based approach applies for all our services:

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• Video production

• Web and social media videos

• Corporate videos

• Video editing

• Captions and animated titles

• Lecture capture

• Location based shoots

• Product/service testimonials

• Promotional films

• Information films

• Documentary films

• Music videos

• Events videos

 

During our initial meeting I will discuss your production ideas with you and help formulate a brief to include:  

 

1. Purpose of communication: what are you hoping to achieve through this communication?

2. Audience: who is the intended communication for?

3. Participants: would you prefer a presenter or interviewer led film?

4. Script development.

5. Graphics: charts or animations for illustrative purposes

6. Branding: inclusion of logos

7. Location: how to best provide visual context to the communication.

 

I will then be able to advise what is achievable within your budget and work out a time frame for delivery.