Humans are captivated by stories


Our approach to a client brief is to ask: what’s the big story? We look for a central idea, theme or visual context that we can use as the ‘hook’. This is designed to draw a viewer into your story and focus on what’s most captivating about it. This hook leaves an impression that will stay with them, so that they remember your project, your mission or your organisation.

 

This ‘hook’-based approach applies for all our services:

 

During our initial meeting I will discuss your production ideas with you and help formulate a brief to include:  

 

  1. Purpose of communication: what are you hoping to achieve through this communication?

  2. Audience: who is the intended communication for?

  3. Participants: would you prefer a presenter or interviewer led film?

  4. Script development.

  5. Graphics: charts or animations for illustrative purposes

  6. Branding: inclusion of logos

  7. Location: how to best provide visual context to the communication.

 

I will then be able to advise what is achievable within your budget and work out a time frame for delivery.

 

 

 

 

Project management - the hook video content production

The key to success in the delivery of any project is adequate planning. You may well have experience in producing videos, however there are technical and logistical factors which I can help with to ensure that the project runs smoothly, is fit for purpose and is delivered on time and within budget.

During our initial meeting we'll discuss your production ideas and help formulate a brief to include:

 

  1. Purpose of communication: what are you hoping to achieve through this communication?

  2. Audience: who is the intended communication for?

  3. Participants: would you prefer a presenter or interviewer-led film?

  4. Script development

  5. Graphics: charts or animations for illustrative purposes

  6. Branding: inclusion of logos

  7. Location: how to best provide visual context to the communication

  8. Budget and time-frame for delivery.

 

  • Instagram - Black Circle
  • Twitter - Black Circle
  • Facebook B&W
  • LinkedIn B&W
  • YouTube B&W

To discuss your project

call Julian on 07968 226018

or email  julian@thehook.london